Purbashree on Wheels

News

• The information about “Purbashree on Wheels” was provided in a written reply in Rajya Sabha.

What

• “Purbashree on Wheels” is a mobile outlet of the Purbashree e-commerce portal.
• The Purbashree website serves as a platform to showcase handicraft products from the northeastern states of India.

Pros

• The products featured on the Purbashree website are handmade and made from natural fibers, promoting eco-friendly and sustainable living.

How

• “Purbashree on Wheels” facilitates direct purchases from artisans, connecting them directly to customers.
• The initiative supports artisans by providing them with necessary facilities to showcase and sell their products.

Who

• “Purbashree on Wheels” is implemented by the North Eastern Handicrafts and Handloom Development Corporation (NEHHDC).
• NEHHDC was incorporated in 1977 and operates under the Ministry of Development of North Eastern Region.
• The initiative covers crafts from various northeastern states, including Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, and Tripura.