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Purbashree on Wheels

Purbashree on Wheels
News
Information provided in written reply in Rajya Sabha
What
Mobile outlet of Purbashree e-commerce portal
Purbashree website
Showcases handicraft products from northeastern states
Pros
Handmade products from natural fibers
Promotes sustainable living
How
Enables direct purchases from artisans
Connects artisans to customers
Supports artisans with necessary facilities
Who
Implemented by North Eastern Handicrafts and Handloom Development Corporation
Incorporated in 1977
Under Ministry of Development of North Eastern Region
Covers crafts from Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim and Tripura

This topic of “Purbashree on Wheels” is important from the perspective of the UPSC IAS Examination, which falls under General Studies Portion.

News

  • The information about “Purbashree on Wheels” was provided in a written reply in Rajya Sabha.

What

  • “Purbashree on Wheels” is a mobile outlet of the Purbashree e-commerce portal.
  • The Purbashree website serves as a platform to showcase handicraft products from the northeastern states of India.

Pros

  • The products featured on the Purbashree website are handmade and made from natural fibers, promoting eco-friendly and sustainable living.

How

  • “Purbashree on Wheels” facilitates direct purchases from artisans, connecting them directly to customers.
  • The initiative supports artisans by providing them with necessary facilities to showcase and sell their products.

Who

  • “Purbashree on Wheels” is implemented by the North Eastern Handicrafts and Handloom Development Corporation (NEHHDC).
  • NEHHDC was incorporated in 1977 and operates under the Ministry of Development of North Eastern Region.
  • The initiative covers crafts from various northeastern states, including Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, and Tripura.

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