The information about “Purbashree on Wheels” was provided in a written reply in Rajya Sabha.
“Purbashree on Wheels” is a mobile outlet of the Purbashree e-commerce portal.
The Purbashree website serves as a platform to showcase handicraft products from the northeastern states of India.
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The products featured on the Purbashree website are handmade and made from natural fibers, promoting eco-friendly and sustainable living.
“Purbashree on Wheels” facilitates direct purchases from artisans, connecting them directly to customers.
The initiative supports artisans by providing them with necessary facilities to showcase and sell their products.
“Purbashree on Wheels” is implemented by the North Eastern Handicrafts and Handloom Development Corporation (NEHHDC).
NEHHDC was incorporated in 1977 and operates under the Ministry of Development of North Eastern Region.
The initiative covers crafts from various northeastern states, including Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, and Tripura.