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Digital Advertisement Policy, 2023

Santhosh Kumar 13/11/2023

Digital Advertisement Policy, 2023 mind map
Context
Ministry of Information and Broadcasting
Sanctioned
"Digital Advertisement Policy, 2023"
Aim
Expand government outreach
Through digital media channels
Source: PIB
Key Highlights
Digital Penetration and Media Shift
Increasing
Internet users
Telecom subscribers
Shift in media consumption
Towards digital platforms
Government Outreach
Enabled by
Central Bureau of Communication (CBC)
Method
Using digital advertising
For government initiatives
Purpose
Efficiently convey citizen-centric messages
Expansion Across Various Platforms
CBC's leverage on
Digital audio platforms
Over-the-Top (OTT) services
Video on demand
Mobile apps
Social media
Transparency and Efficiency
Introduction
Competitive bidding
For rate discovery
Purpose
Ensure fair pricing
Promote efficiency
Enhanced Digital Outreach
Alignment with
Current social media presence
Of government departments
Policy effect
Amplifies outreach
Of government schemes and initiatives
Adaptability and Stakeholder Engagement
Acknowledges
Dynamic nature of digital landscape
Incorporates provisions
To embrace new technologies and platforms
About Central Bureau of Communication
Unit of
Ministry of Information and Broadcasting
Role
Provide communication solutions
To
Ministries
Departments
Public Sector Undertakings (PSUs)
Autonomous bodies
Establishment
Date: December 8, 2017
Integration of departments
Directorate of Advertising and Visual Publicity (DAVP)
Directorate of Field Publicity (DFP)
Song & Drama Division (S&DD)

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Categories: Computer & Information Technology (IT), Policies/Plans/Guidelines/Frameworks

Tags: 13.11.2023, Newsbits

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