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Digital Advertisement Policy, 2023

Santhosh Kumar 13/11/2023
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Digital Advertisement Policy, 2023 mind map Context Ministry of Information and Broadcasting Sanctioned "Digital Advertisement Policy, 2023" Aim Expand government outreach Through digital media channels Source: PIB Key Highlights Digital Penetration and Media Shift Increasing Internet users Telecom subscribers Shift in media consumption Towards digital platforms Government Outreach Enabled by Central Bureau of Communication (CBC) Method Using digital advertising For government initiatives Purpose Efficiently convey citizen-centric messages Expansion Across Various Platforms CBC's leverage on Digital audio platforms Over-the-Top (OTT) services Video on demand Mobile apps Social media Transparency and Efficiency Introduction Competitive bidding For rate discovery Purpose Ensure fair pricing Promote efficiency Enhanced Digital Outreach Alignment with Current social media presence Of government departments Policy effect Amplifies outreach Of government schemes and initiatives Adaptability and Stakeholder Engagement Acknowledges Dynamic nature of digital landscape Incorporates provisions To embrace new technologies and platforms About Central Bureau of Communication Unit of Ministry of Information and Broadcasting Role Provide communication solutions To Ministries Departments Public Sector Undertakings (PSUs) Autonomous bodies Establishment Date: December 8, 2017 Integration of departments Directorate of Advertising and Visual Publicity (DAVP) Directorate of Field Publicity (DFP) Song & Drama Division (S&DD)

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