PB-SHABD Service

Santhosh Kumar 17/03/2024
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PB-SHABD Service mind map Recent News Union Minister of Information and Broadcasting, Anurag Singh Thakur, launched PB-SHABD Date March 13, 2024 Where National Media Centre in New Delhi What Full Name Prasar Bharti - Shared Audio Visuals for Broadcast and Dissemination Designed to Provide daily news feeds Formats include Video Audio Text Photo For subscribers from media landscape Powered by Prasar Bharati reporters, correspondents, and stringers Offer Free of cost for the first year News stories In all major Indian languages Across fifty categories Features Clean feeds of news content Devoid of Doordarshan’s logo Customized storytelling across different platforms Who Prasar Bharti Public Service Broadcaster of India Established in 1997 under the Prasar Bharati Act Comprises Doordarshan Television Network All India Radio Headquarters in New Delhi Anurag Singh Thakur Union Minister of Information and Broadcasting Sanjay Jaju Secretary, Ministry of Information and Broadcasting Gaurav Dwivedi CEO of Prasar Bharti How Available on Websites of DD News Akashvani News News on Air mobile app For outlets registered with the I&B ministry Significance Democratization of news distribution Supports smaller news organizations Enhances media synergy Facilitates accurate and meaningful news dissemination Personalized news feeds Multimedia content integration Offline reading capability Live streaming for real-time coverage Challenges Managing the vast and diverse content Ensuring real-time updates and accuracy Way Forward Continual enhancement of platform features Expanding reach to more languages and regions

The PB-SHABD service, launched by Union Minister Anurag Singh Thakur, is a pioneering news sharing platform from Prasar Bharati, set to redefine India’s news broadcasting landscape. It offers news feeds in various formats such as video, audio, text, and photos, catering to the diverse needs of media organizations across the country. This service is powered by Prasar Bharati’s extensive network of reporters, correspondents, and stringers, aiming to provide clean feeds of news content devoid of Doordarshan’s logo, across various languages and fifty categories, and it’s available free of cost for the first year as an introductory offer. This initiative is particularly beneficial for smaller news organizations that lack extensive content gathering networks, enhancing media synergy and facilitating the accurate and meaningful dissemination of news content throughout India​​​​​​​​​​​​.

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