Allulose – The Rising Sweetener in South Korea

Allulose, a sweetener naturally found in fruits like figs and kiwis, is gaining traction in South Korea as a healthier alternative to sugar. With 70% of sugar’s sweetness and nearly zero calories, it appeals to health-conscious consumers, especially those managing diabetes or seeking weight control. Despite being costlier than sugar, its popularity is fueled by influencers and local companies like Samyang Corp, which reports significant market growth. However, regulatory challenges in the EU and WHO cautionary guidelines highlight the need for further research on long-term health impacts. As the market grows, efforts are underway to make allulose more affordable and globally accepted.