Uniform Code of Pharmaceutical Marketing Practices (UCPMP) 2024

Santhosh Kumar 17/03/2024
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Uniform Code of Pharmaceutical Marketing Practices (UCPMP) 2024 mind map Recent News Centre notifies UCPMP 2024 When Notified on 2024-03-13 Why To ensure transparency, integrity, and accountability in pharmaceutical marketing To emphasize ethical practices within the sector What Prohibits gifts for personal benefit to healthcare professionals Limits pecuniary benefits from pharmaceutical companies Restricts provision of travel facilities and paid vacations Details on Conduct of pharmaceutical companies Relationships with healthcare professionals Mode of operation Responsibilities of Pharmaceutical Associations Constituting Ethics Committee for Pharmaceutical Marketing Practices (ECPMP) Apex Ethics Committee for Pharmaceutical Marketing Practices (AECPMP) Procedure for lodging and handling complaints Penalty provisions Promotion of drugs Must be consistent with marketing approval Information about drugs must be balanced, verifiable, and not misleading Medical representatives High standard of ethical conduct required Prohibitions on inducements for access to healthcare professionals Free samples Restrictions on who can receive Limitations on quantity and value Where India Who Ministry of Chemicals and Fertilizers Department of Pharmaceuticals Pharmaceutical Associations Healthcare Professionals Pharmaceutical Companies Including agents, distributors, wholesalers, retailers How Implementation through the Department of Pharmaceuticals Enforcement by ECPMP within each association Compliance responsibility lies with CEOs of pharmaceutical companies Significance Aims to curb unethical practices in pharma industry Promotes ethical conduct and transparency Protects interests of patients and healthcare professionals Challenges Voluntary nature may impact effectiveness Enforcement and compliance monitoring challenges Way Forward Consideration for legal backing to ensure compliance Enhanced monitoring and enforcement mechanisms

The Uniform Code of Pharmaceutical Marketing Practices (UCPMP) 2024, introduced by the Ministry of Chemicals and Fertilizers, Department of Pharmaceuticals, is a regulatory framework designed to ensure transparency, integrity, and accountability in the marketing practices of the pharmaceutical industry in India. The UCPMP 2024 lays down stringent guidelines for the conduct of pharmaceutical companies and their representatives, prohibiting the provision of gifts, travel facilities, and other financial benefits to healthcare professionals for personal gain. It aims to safeguard the interests of patients and healthcare professionals by promoting ethical practices and curbing unethical behavior within the sector. The code outlines the responsibilities of pharmaceutical companies and associations in enforcing these guidelines, including the establishment of ethics committees for handling complaints and ensuring compliance​​​​​​​​.

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