News Media Bargaining Code – Need, Challenges, Way Ahead

Internet giants like Google and Facebook have often been accused by global media outlets for not sharing the advertising revenue while using their content for gaining the same. To address this issue, the Australian government enacted News Media and Digital Platforms Mandatory Bargaining Code, which requires digital service providers like Google and Facebook to pay local news firms for using their contents on the digital platforms. The first-of-its-kind Code creates a positive precedent for funding journalism across the world.

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