MeitY Advisory on Deepfakes

MeitY Advisory on Deepfakes mind map
Recent News 
Second Advisory Issued
December 26, 2023
Addressing AI Deepfakes
Growing misinformation concerns
Mitigate Misinformation Risks
Deepfakes amplify threats
Ensuring internet safety
Advisory Details
Comply with IT Rules
Communicate Prohibited Content
Specified under Rule 3(1)(b)
Emphasize Penal Provisions
Inclusive of IPC, IT Act 2000
Rule 3(1)(b) Explanation
Due Diligence Section of IT Rules
Obligation to Communicate
Regulations, Privacy Policy
User Agreement in Preferred Language
Prevent Prohibited Content
11 listed user harms
Including deepfakes
User Awareness
Inform about Legal Consequences
Regular Reminders
At registration, login
During information upload/share
Union Minister Rajeev Chandrasekhar
Convened Stakeholder Meetings
Emphasized Compliance Urgency
Prime Minister Narendra Modi
Alerted about Deepfake Dangers
Industry Collaboration
Digital India Dialogues
Agreement on Compliance Measures
Legal Framework
IT Rules notified in October 2022
Amended in April 2023
Enhance Digital Safety
Protecting users from AI threats
Foster Trust
On social media platforms
Way Forward
MeitY Monitoring Compliance
Potential Amendments
To IT Rules, Law
Ongoing Observations
In coming weeks

In simple terms, the Indian Ministry of Electronics and Information Technology (MeitY) has released a second advisory to social media platforms, focusing on the compliance with Information Technology (IT) rules, especially concerning deepfakes and AI-driven misinformation. The advisory mandates clear communication of prohibited content, especially as specified under Rule 3(1)(b) of the IT rules, to users and emphasizes informing them about the penal provisions in case of violations. This move, initiated by Union Minister Rajeev Chandrasekhar and supported by Prime Minister Narendra Modi, aims to ensure the safety and trust of internet users by mitigating the risks associated with misinformation and deepfakes. MeitY will closely monitor the compliance of intermediaries and may consider further amendments to the IT rules and laws if required.

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