India’s Guidelines for Advertisements Making Environmental/Green Claims

India’s Guidelines for Advertisements Making Environmental/Green Claims, introduced by the Advertising Standards Council of India (ASCI), aim to ensure transparency and prevent misleading environmental claims in advertising, commonly known as greenwashing. These guidelines, effective from February 15, 2024, require advertisers to make reliable, verifiable, and transparent claims about the environmental impact of their products or services. The guidelines cover various aspects such as absolute and comparative claims, full life cycle of products, specificity of claims, certifications, and visual elements in advertisements. They represent a significant step towards promoting honesty and accountability in environmental claims in the Indian advertising sector.