Generative AI- What are the Implications for Authenticity?

Several recent developments- such as an AI-generated photograph winning an international photography competition, a manufactured image of Pope Francis sporting a jacket from Balenciaga and the recent track combining the styles of Drake and The Weeknd going viral on social media- all products of generative AI- has thrown light on how quickly AI technology is advancing. In this light, it is worth considering its implications for authenticity.

Why is authenticity important?

• Authenticity can be understood as the ‘quality of being true or real’. It also refers to the state of being “of undisputed origin or authorship”.
• Authenticity holds significance, not only at individual level, but also for the society as a whole. In a s