Dark Patterns

Santhosh Kumar 30/10/2023

Dark Patterns upsc mind map
Context
Ministry of Civil Aviation in India
Addressing deceptive online practices
By airlines and travel agents
IndiGo
SpiceJet
MakeMyTrip
Term and Definition
Dark Patterns
Digital design techniques
Manipulate customer behaviour
Considered unfair trading practice
Potentially a cybercrime
Termed as “cybercrime”
Practices known as “dark patterns”
Trick consumers into unintended purchases
While booking flight tickets
Usage by Companies
Social media and Big Tech firms
Apple
Amazon
Facebook
Google
LinkedIn
Microsoft
Skype
Example
LinkedIn
Users receive unsolicited sponsored messages
From influencers
Disabling option
Complex process with multiple steps
Forms of Dark Patterns
False Urgency
Prompt immediate purchases
Due to false sense of urgency or scarcity
Basket Sneaking
Including additional items or charges
Without user consent at checkout
Interface Interference
Manipulate design
Highlight specific information
Obscure other relevant details
Bait and Switch
Advertise one outcome
But deliver another
Drip Pricing
Withhold elements of prices
Or obscure them during user experience
Other Forms
Forced action
Subscription trap
Confirm shaming
Disguised advertising
Nagging
Regulatory Measures (India)
India's response to dark patterns
Summoned cab and two-wheeler aggregators
Address charges and algorithms
Formed a consultation group
Combat fake online reviews
Applied ASCI code
Advertising Standards Council of India
Covers misleading ads
In various media
Including online advertising
Draft Guidelines For Prevention and Regulation of Dark Patterns

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Categories: [GS3] Basics of cybersecurity, GS4 (Ethics), Uncategorized

Tags: 30.10.2023, Newsbits

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