Ayushman Arogya Mandir

Ayushman Arogya Mandir mind map
  Background
    Ayushman Bharat Program
      Also known as Pradhan Mantri Jan Arogya Yojana (PMJAY)
      Focuses on accessible, affordable healthcare
      Targeted at economically vulnerable sections
    Health and Wellness Centres (HWCs)
      Primary healthcare providers
      Offer services
        Disease prevention
        Health promotion
        Comprehensive wellness
  Renaming Initiative
    Decision by
      Central Government
    Implementation
      Directed by Union Health Ministry
      All states and Union Territories
      By end of 2023
    Purpose
      Align with cultural, aspirational sentiments
      Renewed sense of purpose and identity
    New Tagline
      'Arogyam Parmam Dhanam'
      Meaning: 'Health is the ultimate wealth'
      Emphasizes
        Importance of health
        Commitment to public health infrastructure
  Implementation Details
    Rebranding Exercise
      Upload photographs of rebranded facilities
      On AB-HWC portal
    Retention of National Health Mission (NHM) logo
    Funds allocation
      Rs.3,000 per facility
    Translation and Transliteration
      Full title in state languages
      Tagline transliterated in state languages
  Significance
    Culturally resonant, aspirational framework
    Contributes to
      Health empowerment
      Inclusivity in healthcare
    Over 1.6 lakh AB-HWCs established
      Across states and UTs over the last five years
    Footfalls
      219 crore till date
  Services Provided
    Maternal and child health services
    Free essential drugs and diagnostic services
    Screenings and wellness sessions
      Hypertension, diabetes, cancers (oral, breast, cervical)
      Over 2.71 crore wellness sessions

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