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Ayushman Arogya Mandir

Ayushman Arogya Mandir mind map
Ayushman Bharat Program
Also known as Pradhan Mantri Jan Arogya Yojana (PMJAY)
Focuses on accessible, affordable healthcare
Targeted at economically vulnerable sections
Health and Wellness Centres (HWCs)
Primary healthcare providers
Offer services
Disease prevention
Health promotion
Comprehensive wellness
Renaming Initiative
Decision by
Central Government
Directed by Union Health Ministry
All states and Union Territories
By end of 2023
Align with cultural, aspirational sentiments
Renewed sense of purpose and identity
New Tagline
'Arogyam Parmam Dhanam'
Meaning: 'Health is the ultimate wealth'
Importance of health
Commitment to public health infrastructure
Implementation Details
Rebranding Exercise
Upload photographs of rebranded facilities
On AB-HWC portal
Retention of National Health Mission (NHM) logo
Funds allocation
Rs.3,000 per facility
Translation and Transliteration
Full title in state languages
Tagline transliterated in state languages
Culturally resonant, aspirational framework
Contributes to
Health empowerment
Inclusivity in healthcare
Over 1.6 lakh AB-HWCs established
Across states and UTs over the last five years
219 crore till date
Services Provided
Maternal and child health services
Free essential drugs and diagnostic services
Screenings and wellness sessions
Hypertension, diabetes, cancers (oral, breast, cervical)
Over 2.71 crore wellness sessions

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