[Premium] Role of Social Media in Elections

Social media has been playing a huge role in elections/politics these days. It can actually have an impact on the decision making of the people. In light of this fact, there is also a question arises whether this increasing role of social media in elections is good or has its own share of downsides?

What are the arguments in favour?

• In past few years, digital strategies have become crucial in planning political rallies and party manifesto.
• And so far anyone wanting to read the sentiment of the people, the pre-election survey has been replaced by a tweet survey.
• Social media helps the political parties in influencing the opinion of undecided voters, in giving apathetic middle class a reason to go and vote.
• It also helps in ga