India’s New Guidelines on Greenwashing

In October 2024, the Central Consumer Protection Authority (CCPA) in India introduced new guidelines aimed at preventing greenwashing, where companies make false or exaggerated environmental claims. These rules require businesses to provide scientific evidence for terms like "sustainable" or "eco-friendly" and communicate in simple language. The guidelines seek to enhance transparency, protect consumers, and ensure companies can substantiate their environmental claims, promoting a fairer and more reliable market.