MeitY Advisory on Deepfakes

In simple terms, the Indian Ministry of Electronics and Information Technology (MeitY) has released a second advisory to social media platforms, focusing on the compliance with Information Technology (IT) rules, especially concerning deepfakes and AI-driven misinformation. The advisory mandates clear communication of prohibited content, especially as specified under Rule 3(1)(b) of the IT rules, to users and emphasizes informing them about the penal provisions in case of violations. This move, initiated by Union Minister Rajeev Chandrasekhar and supported by Prime Minister Narendra Modi, aims to ensure the safety and trust of internet users by mitigating the risks associated with misinformation and deepfakes. MeitY will closely monitor the compliance of intermediaries and may consider further amendments to the IT rules and laws if required.