Kasturi Cotton
The Kasturi Cotton initiative, launched by the Indian government in partnership with various textile bodies, aims to brand and elevate the global status of Indian cotton, known for its purity, softness, and luster. This initiative includes the recent setup of cotton test labs across six states to ensure the quality and traceability of Kasturi Cotton. It leverages blockchain technology and QR codes to provide end-to-end traceability across the supply chain, enhancing the traceability of garments and fabrics. This strategic move not only aims to improve the quality and competitiveness of Indian cotton on the global stage but also ensures sustainable practices and economic benefits for Indian farmers through premium pricing and enhanced market presence.
