Amul – World’s Strongest Food Brand in 2024

Amul, India’s largest dairy cooperative, was recognized as the world's strongest food brand in 2024 by Brand Finance, achieving a Brand Strength Index score of 91 and a brand value of .3 billion. This recognition reflects Amul's strong market presence in India's dairy sector, where it dominates the milk, butter, and cheese markets. Founded in 1946, Amul has a rich history, playing a crucial role in India's White Revolution and supporting millions of farmers. Despite industry challenges like competition from smaller brands and changing consumer preferences, Amul continues to innovate and strengthen its brand through effective advertising, digital engagement, and sustainability efforts.