Guidelines for Prevention and Regulation of Dark Patterns, 2023

Introduction

On November 30, 2023, India's Central Consumer Protection Authority (CCPA) took a significant step in consumer rights protection by notifying the Guidelines for Prevention and Regulation of Dark Patterns. This move addresses the growing concern over deceptive design patterns that mislead consumers, a critical issue in today's digital marketplace.

Background and Scope

  • Central Consumer Protection Authority (CCPA)
    • The CCPA, under the Consumer Protection Act of 2019, announced these guidelines.
  • Scope of the Guidelines
    • These guidelines target all platforms that offer goods or services in India, including advertisers and sellers.<

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