‘Globalisation is generally said to promote cultural homogenisation but due to this cultural specificities appear to be strengthened in the Indian society.’ Elucidate. (250 words)

Globalization is often associated with cultural homogenization, which refers to the loss of cultural diversity and the dominance of Western values and lifestyles. However, in the case of India, globalization has led to the strengthening of cultural specificities rather than homogenization. Below are some of the reasons and evidence to elucidate this view:

Resurgence of traditional values: Globalization has led to a renewed interest in India’s traditional culture and values.

For example, the popularity of yoga, Ayurveda, and other forms of traditional medicine has increased globally, leading to a renewed interest in India’s ancient knowledge systems.
This has led to the strengthening of cultural specificities in India as people are now proud of their cultural heritage and are actively promoting it.

Local adaptations of global culture: While globalization has led to the spread of Western culture in India, it has also led to the local adaptation and reinterpretation of global cultural elements.

For example, Indian food has become popular worldwide, but it has been adapted to local tastes and ingredients, leading to the creation of new dishes.
This has led to the strengthening of cultural specificities in India as people are now able to express their cultural identity through the fusion of global and local elements.

Resistance to Westernization: Globalization has led to the spread of Western culture in India, but it has also led to resistance to Westernization.

For example, the rise of the Hindu nationalist movement in India is a response to the perceived threat of Westernization and the erosion of traditional values.
This has led to the strengthening of cultural specificities in India as people are now actively resisting the homogenization of their culture.

In conclusion, globalization has not led to cultural homogenization in India. Instead, it has led to the strengthening of cultural specificities by promoting traditional values, local adaptations of global culture, and resistance to Westernization. While there are challenges to preserving cultural diversity in the face of globalization, India’s rich cultural heritage and diversity are likely to continue to thrive in the globalized world.