The growth of Tier 2 cities in India is closely related to the rise of a new middle class with an emphasis on the culture of consumption. These cities are typically smaller than Tier 1 cities, but they are rapidly growing and developing as a result of increasing industrialization and urbanization.
As these cities grow and develop, they attract a large number of migrants who are seeking job opportunities and a better quality of life. Many of these migrants belong to the new middle class, which is defined by a higher level of income and education, as well as a greater ability to consume goods and services.
The new middle class in Tier 2 cities is characterized by an emphasis on the culture of consumption, as they have the financial means to purchase a wide range of products and services. This includes not only basic necessities, but also luxury items such as cars, electronic devices, and fashionable clothing.
The growth of Tier 2 cities and the rise of the new middle class are closely intertwined, as the growth of these cities is driven in part by the increasing demand for goods and services from the middle class, and the increasing purchasing power of the middle class is facilitated by the development of these cities.